PACIFIC RIM VIRAL CAMPAIGN
While working at FIVE 33 I worked extensively on the PACIFIC RIM style guide and brand bible.
One of the key elements of this was the creation of a viral marketing campaign of which I created the Gypsy Danger blueprint. Within the blueprint I hid dates that called back to classic Kaiju such as Godzilla and Mothra along with hiding my name (obviously).
CLIENT: FIVE33
ROLE: CREATIVE