LIGHTFALL | 360 CAMPAIGN CREATIVE

CREATIVE DIRECTION & DESIGN

PREPARING Destiny 2 GUARDIANS TO UNLEASH DARKNESS WITH A CAMPAIGN THAT BROUGHT BACK RECORD PLAYER NUMBERS

As a 360 campaign, Lightfall required a tonal shift and a punch into overdrive, and we delivered.  

The narrative stakes had never been higher, and with player interest at its peak, we needed a full suite of assets that would engage the core, tease back short-lapsed players, and efficiently onboard new players by easing them into this epic sci-fi universe. Working alongside my creative partner Geoff Court and our team we created a full-spectrum campaign that included an interactive lore trailer, a hybrid animation/CG launch trailer, launch countdowns, social bite-sized content drops, streamer toolkits, and digital updates. The result? More players returned to Lightfall than any previous expansion!

CLIENT: BUNGIE
ROLE: CREATIVE DIRECTION & DESIGN