Heroes Welcome PHASE 3 | CAMPAIGN CREATIVE

CREATIVE AND ART DIRECTION, DESIGN AND ILLUSTRATION

CHAMPIONING THE COMMUNITY

OVERVIEW

The third instalment of the global Heroes Welcome campaign launched at the Destiny 2 Showcase event, an important milestone in the game's yearly calendar, and marked the success of the brand campaign with core and new players alike. To kick things up a notch, we partnered with comedian, animator and community hero Solar Flair, whose iconic voice over narrated a culmination of ultimate Destiny 2 hero experiences that would make a large lore-filled game easy and fun to jump into. The launch trailer, and complimenting docu-series also featured unique creators from the Destiny 2 community.

A SPOTLIGHT ON HEROES

We worked to find the right heroes from the Destiny 2 universe, whose talents and contribution showed the positive and diverse voices behind the games' community in the most authentic and relatable way. We featured a cosplayer, accessibility advocates, LGBTQIA+ champions and beyond the launch trailer, gave them a space to tell their stories within the Heroes Welcome universe.

LIVE ACTION

Directed the live action shoot in Los Angeles, featuring talent in a way that would uniquely showcase their skillsets and created a 60s launch trailer, and four 90s documentaries.

CLIENT: BUNGIE
ROLE: CREATIVE DIRECTION & DESIGN