Heroes Welcome PHASE 2 | CAMPAIGN CREATIVE

CREATIVE AND ART DIRECTION, DESIGN AND ILLUSTRATION

THE HYPE MAN OF DESTINY 2

OVERVIEW

Building on the launch of the Heroes Welcome creative platform, and reinforced by community responses, the second phase of the campaign succeeded in evangelising the core community, and engaging new players, by featuring a well known Destiny 2 player and streamer and letting him tell his story in a way totally unique to him. 

We Worked with the talent and client to craft the lyrical narrative that would tell his unique experience of playing the game through freestyle rap, whilst making it easy to digest by new players. Once the lyrics were agreed, I worked with a handpicked composer to and talent to create a truely unique composition that authentically represented UHMAAYZES style and flow.

HEROING THE GAME

I Worked with our storyboard artists and animators to craft an illustration and animation style that could be carried on from the launch campaign, and used wherever gameplay would be featured, to create a unique sense of story, and remain faithful to the visual direction of the Destiny 2 Brand. 

LIVE ACTION

I Art Directed the live action portion of the video on set in Los Angeles, using state-of-the-art LED collage wall technology featuring hero gameplay capture from the game, and creating a dynamic backdrop to the music video.

DIGITAL

Over 1000 bespoke digital display Static and Rich HTML assets created, showcasing campaign Key Art and localised into over 11 languages.

CLIENT: BUNGIE
ROLE: CREATIVE DIRECTION & DESIGN