Destruction allstars | CAMPAIGN CREATIVE

ART DIRECTION & ANIMATION

Injecting fun, flair, and all-out destruction back into the racing genre

From announce through to launch, SHiFT partners provided the creative, gameplay capture, edit, and motion VFX that brought DAS crashing into living rooms in the first days of the
PlayStation 5. 

Putting explosive car based combat and a colourful, diverse range of powerful heroes front and centre, this campaign showed that sometimes it’s more fun to earn a total wipeout than a chequered flag. 

When DAS went free-to-play, we shifted gears to script and create a series of instructional 101 assets that taught players the basics they needed to roll into the arena and leave their competition in the dust.

CLIENT: LUCID
ROLE: ART DIRECTION & ANIMATION